Luke Hillman.
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Luke Hillman
Luke Hillman on location
27.9M+ views · last 90 days
UGC Creator · Green Development & Urbanism

Making sustainability
impossible to scroll past.

I create short-form video that gets real people to care about walkable cities, green development, and sustainable places — and it consistently performs. Available for UGC content, dedicated reels, and ongoing brand partnerships.

Instagram @lukestoptalking · 95K+
TikTok @lukehillman86 · 69K+
Avg. reach 92%+ non-follower
See Rate Card Watch Top Reels
Recent Work

Reels that consistently perform

A sample of recent covers pulled straight from the feed — view counts included. Content spans urban planning critique, sustainable infrastructure, walkability, and everyday green-living commentary.

Performance

Proof, not promises

Straight from Instagram Insights — no cherry-picked screenshots, just the last two reporting windows.

27.9M
Views · 90 days
11.8M
Accounts reached · 90 days
+20.6K
Net new followers · 90 days
94.6%
Non-follower reach
Instagram Insights, 30 day window
30-day window5.39M views
Instagram Insights, 90 day window
90-day window27.95M views
The Niche

Green development, urbanism & sustainable living

I'm genuinely obsessed with this stuff — sustainable companies, walkable cities, and places doing development right. That authenticity is what makes the content land: audiences can tell the difference between an ad read and someone who actually stops the car to film a good transit system.

My content pulls in a huge non-follower audience (92–95% of viewers), which means it's built for discovery — exactly what brands need when launching a product, a place, or a campaign to a cold audience that doesn't follow them yet.

Luke Hillman on location
01

Urbanism & walkability

Transit, city design, and the everyday absurdity of car-dependent infrastructure.

02

Green & sustainable development

Buildings, neighborhoods, and companies building for the long term.

03

Sustainable places & travel

Cities and destinations that are actually worth the trip — and why.

04

Everyday sustainability

Practical, relatable takes that make green living feel normal, not preachy.

Case Studies

Brand growth, on record

Two recent full-funnel content partnerships — the same hands-on approach behind the numbers above.

ALTD Water
7-month content partnership
~700 → ~1M
Combined followers across platforms, 7 months
  • 600K+ followers on Facebook
  • 200K+ followers on Instagram
Instagram @ALTDwater Facebook
Zomes — Zome Sweet Zome
First 6 weeks of partnership
20K → 55K
Instagram, ~6 weeks
3K → 100K+
Facebook, first 6 weeks
Instagram @zomesweetzomes Facebook
Rate Card

Simple, transparent pricing

Usage rights for organic/UGC posting included. Whitelisting, paid ad usage, and exclusivity are quoted separately — just ask.

Story Post
$250
One Instagram or TikTok Story feature.
  • 1–3 story frames
  • Product/place feature & link sticker
  • 48hr turnaround
Book a story
Most Booked
Dedicated Reel
$850
One fully produced short-form video, start to finish.
  • Concept, filming & editing
  • Posted natively to IG & TikTok
  • 1 round of revisions
  • Raw usage file delivered
Book a reel
Monthly Partnership
$2.5K/mo
Ongoing collaboration for brands that want consistency.
  • 3 videos / week (12/month)
  • Consistent brand presence & cadence
  • Priority scheduling
  • Monthly performance recap
Discuss a partnership
New

Full Channel Takeover

Complete content management across Facebook, Instagram, and YouTube Shorts — the same model behind the ALTD Water and Zomes results above. I plan, film, edit, and post across every channel so the brand shows up daily, end to end.

$10K/mo
Apply for takeover
Process

How a collab works

01

Brief & scope

Send the brand, product, or place — we align on angle, deliverables, and timeline.

02

Create

I film and edit in my own voice — the style that already gets 90%+ non-follower reach.

03

Deliver & post

Native posting on IG/TikTok, plus raw files for your own paid usage if needed.

Let's make sustainability go viral together.

Currently booking stories, dedicated reels, monthly partnerships, and full channel takeovers for brands in green development, urbanism, and sustainable travel.

Luke@thehillmans.com Instagram @lukestoptalking TikTok @lukehillman86